This print ad was done for Samsung as part of their Green Memory Campaign. It was featured in the Economist as well as in South Korea at Samsung's headquarters as a 4 meter banner. I was given a 3D render of a cheetah posed by a colleague which I then drew fur on by hand, changed the color and other small features in post.
I also aided in editing the case study video for this project.
Brand | Samsung®
Production I The Material Group
Agency | Leo Burnett