Samsung Green Memory Print Ad

This print ad was done for Samsung as part of their Green Memory Campaign. It was featured in the Economist as well as in South Korea at Samsung's headquarters as a 4 meter banner. I was given a 3D render of a cheetah posed by a colleague which I then drew fur on by hand, changed the color and other small features in post.

I also aided in editing the case study video for this project.

Brand | SamsungĀ® 
Production I The Material Group
Agency | Leo Burnett